MI-DEL is part cookie story, part family story. And part of the history of the growth of the health foods business in the U.S.
Samuel Midel: Inventor and Entrepreneur — yes, there was a Mr. Samuel Midel – invented the world’s snappiest cookies. Mr. Midel ran a small food company in Chicago and noticed that whenever he offered healthier products they were all “SNAPPED UP”. Suspecting his customers had a hunger for more, and trying to satisfy the cookie cravings of his daughters Frieda and Evelyn in a healthy way, he got creative.
Original Ginger Snaps Recipe leads the way – one of his most popular early items was a crispy, gingery snap. By the mid 1940’s business was thriving and the husbands of Frieda and Evelyn took charge, agreeing to change the name to MI-DEL, in honor of their in-laws who developed the company’s original cookie recipes. They soon saw that selling to health food stores was the trend of the future and were happy to oblige. Today MI-DEL is part of PANOS Brands, and is still growing strong, and providing an on-trend way to satisfy everyone’s need for delicious cookies.